February 2, 2017

Design Trends: What to Expect in 2017

2016 delivered on its promises – a series of innovations that left their mark on web design. SVG and CSS3 have made Java Script applications redundant. Long scrolling has brought the ultimate web experience right to user’s smartphones, without the hassle of clicking. Tools such as Morph and Designer have optimized seamless slide transitions, while flat design continues to be a classic found everywhere in various forms and colors.

Some of these trends are poised to gain even more ground in 2017. Here are our picks.

Less is More

  1. Minimalism

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Along with meaningful icons, fonts, and emojis, the trend towards minimalism continues to grow. In a time of information overload, people are looking to incorporate information and convey their message in a clear and focused way. Minimalist design, which focuses on clean lines and functionality, can help.

Easy Navigation

  1. Web Design

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In website design, what began in 2016 will continue to be perfected. Overlapping levels, strong shadowing and the use of high-contrast colors look to be dominant trends for 2017. Simplicity is key. A well-structured website renders elaborately designed navigation elements obsolete. Thanks to increased mobile usage, scrolling is becoming the new click. Core content should be clearly displayed and easy to find. Pop-ups, flashing banners and distracting animations are to be avoided.

Beauty is in the Eye of the Beholder

  1. Flat Design vs. Realism

Look for the battle between flat design and realism to rage on in 2017. Which side are you on? As the saying goes, to each his own. If flat design is celebrated for its clean style, realistic design (also known as skeuomorphic design) is just as loved for its attention to detail and resemblance to real-world objects. But maybe you don’t have to take sides after all. With a little creativity and skill you can have the best of both worlds, by creating an innovative combination of the two.

A Picture is Worth a Thousand Words

  1. Images and Design Elements

Images speak for themselves. They’re eye-catching and communicate impressions and feelings in more ways than words alone. The right choice of images can pique your audience’s interest and help your message pack a punch. And don’t underestimate the use of fonts. They can be dramatic, playful or severe, giving you even more ways of accentuating your content. But, be careful not to overdo it! Even the best design elements can become too much when not used wisely.

Not Everything is Black and White

  1. Colors

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Colors are finding their way back into the spotlight. The cool, straightforward, businesslike aesthetic is being replaced with a warmer palette. It doesn’t have to be bold – like the bright shades often found in flat design – and don’t think you have to use every color of the rainbow, either. Look for pastels to make their mark. A balanced and sophisticated mix of colors is absolutely on-trend. In keeping with this move towards color, Pantone has made Greenery its 2017 Color of the Year. This yellowy-green shade is inspired by nature and associated with rejuvenation and rebirth. It’s the perfect shade to give your presentation a fresh look.

2017 is set to bring us a mix of tried-and-true and innovative design trends. We understand that your corporate identity plays a big role in how you choose to incorporate these into your PowerPoint presentation. We would be glad to help you find the best solutions and keep you up-to-date on important developments throughout the year.

 

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