December 17, 2013

5 Tips on Preparing a Presentation

PowerPoint presentations are part of a Manager’s everyday work life. However, it is not always easy with the stress and lack of time, to create an interesting and productive presentation. If a few things are attended to right at the start, a good presentation can be created quite quickly.

These five tips help you to prepare a presentation well-structured and efficiently:

 1. First of all, think of the people sitting in your audience. What expectations may they have? How extensive may their background knowledge be on the subject? Also keep the surroundings in mind: when and where will the presentation be held? Which technical preconditions will you have?

 2. With all these questions in mind, you can now decide on the goal of your presentation. What do you want to convey to your audience? Do you want to sell them something or do you want to inform them? What should your audience know on the topic you are presenting?

3. After having set the framework you can now focus on the content. A Brainstorming, for example, can be a very effective method to assemble key messages on your topic. This way you can make sure to have the most important aspects included.

4. Now you can filter the most important messages and ideas. Structure your presentation into an introduction, a main part and a conclusion. Make sure to focus only on the most important messages and ideas – you can add secondary information later on.

5. In the next step, structure your presentation in detail. Be sure to keep the time in mind – you should always calculate with less time than you actually have.


When structuring, it is helpful to use the AIDA-formula, if you want to sell something to your audience:

A = attention: Show your audience that it is worth following your presentation

I = interest: Create an interest for your product

D = desire: Create a desire in your audience to want your product

A = action: Create the will in your audience to actually buy your product

If your presentation is directed on informing your audience rather than selling something to them, you will find the SMART-principle very helpful:

S = specific: target a specific area for improvement

M = measurable: quantify or at least suggest an indicator of progress

A = assignable: specify who will do it

R = realistic: state what results can realistically be achieved, given available resources

T = time-related: specify when the result(s) can be achieved


With the help of these five steps you will manage to create a goal-oriented and interesting presentation without losing time with sidetracking ideas and thoughts.


featured image: © Shutter81 /  – © olly –


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