January 9, 2020

Classic Blue as a Trending Color in 2020

The coming year will be blue! At least when it comes to the color world. The Pantone Color Institute has chosen “Classic Blue” as the Color of the Year 2020.

Classic Blue as a Trending Color in 2020

After the rather bright “Ultra Violet” in 2018 and “Living Coral” in 2019, the Pantone color tone in 2020 is rather cooler. The color Classic Blue reflects the deep blue of an evening sky. It is a perfect antidote to the rapid technical advances and upheavals of our times. Classic Blue was licensed by Pantone under the code 19-4052.

Classic Blue Reflects Various Emotional States

The Institute has focused on Classic Blue for several reasons. This deep blue hue reflects the human longing for trust and connection. In our hectic times, Classic Blue fulfils our desire for calm even in the world of color – a tone that instils a feeling of clarity and peace.

Pantone’s research suggests that Classic Blue inspires a range of positive feelings:

  • calm
  • harmony
  • security

According to the director of the Pantone Color Institute, Leatrice Eiseman, this “evocative color inspired by the infinity of the twilight sky” challenges us to “think more deeply, to broaden our horizons and communicate more meaningfully with others”.
In addition to its calm and thought-provoking qualities, Eiseman also suggests that Classic Blue radiates a zest for life and inspires optimism. This is a stunningly versatile color and in 2020 it is sure to appear on trend across a whole spectrum of products, including fashion, web design, and presentations.

Classic Blue in PowerPoint Presentations

This is a color which can be wonderfully effective in presentations:

  • as a background for a pause slide, allowing the audience to process the content which has just been presented
  • to add gravitas to presentations about vital business decisions
  • to convey optimism and confidence in slides showing goals and future prospects
  • as a background to stand-alone quotations
  • to emphasize solidarity and trust in “About Us” company slides

We would love to hear any ideas you may have for further uses of Classic Blue: please feel free to send us a comment!

You can also download our Classic Blue presentation as a free PDF file

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