October 23, 2017

Create a Business Presentation – Layout and Slides


Expectations for a business presentation are high: Content must be presented in a concise and convincing way. With so many different layout and content guidelines available, creating an effective business presentation can sometimes feel like a daunting task. Here are a few ideas to get you on the right track.

There are certain slides that belong in every business presentation. The general rule of thumb is that every presentation should have a clear introduction, a main theme, and a conclusion. The types of slides described below are established standards that can be used to create a well-structured business presentation. Not all slides need to be used in a presentation, but if you adapt their structure to your requirements, practically nothing can go wrong.


  • Title Slide: This slide presents the theme of the presentation, shows the audience what to expect, and arouses interest in the presentation. The title slide is a good place for initial visual stimuli.
  • Slides with Image and Video Placeholders: If you’re including images and videos in your presentation, create a slide that fits your overall design to construct a visually cohesive presentation.
  • Text Slides: These are the mainstay of most presentations. Be sure to keep the text short and concise. Less is more.
  • Text with Image Slides: Use different layouts for text and images that correspond to your overall design. Images and text should always relate to one another.
  • Agenda Slides: These show the structure of your presentation and serve as a table of contents. They are an absolute must for extensive presentations.
  • Team Slides: Use these to introduce your team with their pictures arranged to show the organizational structure of your company.
  • Map Slides: Maps presenting company locations or production sites are very effective.
  • Chart and Diagram Slides: Select charts and diagrams that match the entire layout of your presentation. Graphics can often express complex issues better than text and can make your presentation more dynamic.
  • Concluding Slide: On this slide, you can highlight your key figures once more, draw a conclusion, and position a call to action for your audience. Construct this slide to reiterate your essential points (e.g. your sales argument) and leave a lasting impression on your audience.
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