“Anyone who has a vision should go to the doctor” While this famous quote from former German chancellor, Helmut Schmidt, may have a certain validity in the world of pragmatic policy, applying it to entrepreneurship would be absolutely misguided. Visions arise from ambition to create a unique product or innovative service. Ultimately, it is these […]


A guide to creating webinars: How to be a success Webinars are the latest trend. They are convenient for both audience and presenters and can be used for countless different topics and scenarios. Whether it’s online marketing, lead generation, building a brand or conveying content, a webinar is a flexible tool that reflects the current […]

Your company gets an order from a customer. Contracts are signed, everything is planned thoroughly, tasks are assigned, and work begins. Then your customer gets in touch. They want to change something – just add something there, leave out something elsewhere … Suddenly the plans you drew up so painstakingly are useless. You need to […]


First impressions are everything. Whenever we meet someone new, we instantly start sizing them up.  We can’t help it – it’s just what our brains do. It’s actually an evolutionary survival mechanism; our brains process qualities in a matter of milliseconds to evaluate our own personal safety or danger. The same thing happens when we […]


By all caps we mean ALL CAPS. One of the biggest questions in text design and layout is: Why is all-caps text such a popular option for emphasizing important points in presentations? Unfortunately, all caps are often overused – so much so, that they’ve lost a lot of their impact. But what exactly is so […]


The thought of the viva voce looming can be a huge source of stress and anxiety for many, although there are some who just blossom in such situations. If you’re one of the former, though, don’t panic. With decent preparation and practice, you too can successfully master your viva.   Firstly, though: what exactly is […]


Kanban: a term heard time and again in the management sector. This method is gaining momentum in a growing number of industries.  What exactly is Kanban? In which areas can it be used and what are its advantages? How is Kanban implemented? Here are the answers: What is Kanban and where does it come from? […]


How do you design good PowerPoint slides? In other words: How do you create outstanding presentations that are professional and convincing. Here are four ideas on how to do just that.       1. Become a designer yourself – with practice, experience and talent. No one was born a PowerPoint expert. It takes a […]

Work is in a state of flux. Along with new technical challenges, businesses are also looking to respond properly to social change. Management needs to find a way to adopt social principles and responsibilities into their leadership style. Rigid, top-down hierarchies have long been discredited. Leading by setting a good example gets far better results. […]


When giving a presentation, you sometimes get asked a question that doesn’t relate to the slide on show, only to find that your audience is distracted by that slide and you lose their full attention. Or perhaps you want to go off topic for a moment, to moderate a discussion or include spur-of-the-moment thoughts.   […]


With the introduction of Office 365, Microsoft has set out to optimize its Office package for remote work on the internet. The ability to create presentations online, i.e. in a purely browser-based application, plays a central role here. There are also new features and tools to allow efficient, collaborative work. So, what are the advantages […]


To sell successfully, you need to be a good storyteller. The art of storytelling, i.e. telling a story about a product, is actually one of the most powerful sales strategies. It’ s much more convincing when you tell your listener how you helped someone else with similar challenges, rather than just saying you can help. […]


Maybe you’ve been in this situation: A colleague is giving a presentation. While he’s talking, you’re shown a huge number of slides; the information literally flies past you. While you’re still thinking about the third slide, he’s already moved on to slide seventeen. Or vice versa: A 60-minute presentation is supported by a few short […]

The worst thing you can do at the end of your presentation is close with a thank you or a slide that says, “Thank you for your attention”. You are missing the opportunity to place concrete calls for action (call-to-action) or a summary at the end of your presentation. Every presentation should focus on a […]

Maps are perfect for displaying locations, sales territories, employee distribution and customers in sales and company presentations. In this article, we’ll take a look at the eight best ideas and tips for using maps in your presentations. With professional map graphics, you can create a variety of charts, diagrams and infographics that are much more […]

PowerPoint is one of the most widely used applications in the world. It was initially developed for Apple’s Mac OS by former Berkeley PhD student, Robert Gaskins. The first version of PowerPoint was named Presenter — its name was changed to PowerPoint in 1987. That same year, Microsoft purchased the rights to PowerPoint for $14 […]

Your core message as a header: Why you should always use action titles in your PowerPoint slides Meaningful headings, so-called “action titles”, add more weight to your statements. They summarize the core message of your slide in one sentence, so your audience can instantly grasp the key point of your slide just by reading the […]

Videos in presentations are almost always shown in landscape format.  This really doesn’t have to be the case, though. PowerPoint allows videos to be displayed in a multitude of formats, and it’s very easy to change the way you display your video, making it stand out from the crowd.  A range of presentation options allows […]