It’s not easy selling new and innovative products. Potential customers often shy away from the unknown, particularly in the B2B environment.  When there’s no perceived need for a product, consumers often fail to notice, and ultimately reject, innovation. But how on earth can a small start-up company or an independent entrepreneur find the money for […]


Presentations are part of everyday business life and often provide the impetus for reaching important decisions and agreements. In scientific presentations, the process is often more important than the result itself, which is why facts and processes are first presented in detail.   The outcome is then given in the final paragraph. This approach to […]

Use feedback to improve your presentations

After a presentation, every presenter is inclined to review and rate their performance. Did it go as planned? Was I confident enough? Was I able to convince the audience? These are questions that we can’t answer on our own – we just  don’t really know how others perceive us. Unless we ask them.   Why a […]


PowerPoint presentations have become an integral part of many offices today, but often feel monotonous and stale to many employees, customers and potential customers. Audiences quickly become bored while the presenters try so hard to win them over.  Even with an extremely innovative and sophisticated product idea or marketing strategy, a standard PowerPoint presentation can […]


Allowing the audience to ask questions after a presentation is a popular way to finish, and it has many advantages. You get direct contact with your audience, and the chance to clear up any ambiguities. It’s a good way to show commitment to and interest in your audience and gives you the opportunity to really […]


Entrepreneurial success hinges on many factors – expertise, shrewd management, experience – to name just a few. In today’s world of rapid change, there’s one factor that is becoming increasingly important: innovative strength. This involves both big and small ideas that are generated throughout the company and help improve it as a whole.   Despite all […]


“Anyone who has a vision should go to the doctor” While this famous quote from former German chancellor, Helmut Schmidt, may have a certain validity in the world of pragmatic policy, applying it to entrepreneurship would be absolutely misguided. Visions arise from ambition to create a unique product or innovative service. Ultimately, it is these […]


A guide to creating webinars: How to be a success Webinars are the latest trend. They are convenient for both audience and presenters and can be used for countless different topics and scenarios. Whether it’s online marketing, lead generation, building a brand or conveying content, a webinar is a flexible tool that reflects the current […]

Your company gets an order from a customer. Contracts are signed, everything is planned thoroughly, tasks are assigned, and work begins. Then your customer gets in touch. They want to change something – just add something there, leave out something elsewhere … Suddenly the plans you drew up so painstakingly are useless. You need to […]


First impressions are everything. Whenever we meet someone new, we instantly start sizing them up.  We can’t help it – it’s just what our brains do. It’s actually an evolutionary survival mechanism; our brains process qualities in a matter of milliseconds to evaluate our own personal safety or danger. The same thing happens when we […]


By all caps we mean ALL CAPS. One of the biggest questions in text design and layout is: Why is all-caps text such a popular option for emphasizing important points in presentations? Unfortunately, all caps are often overused – so much so, that they’ve lost a lot of their impact. But what exactly is so […]


The thought of the viva voce looming can be a huge source of stress and anxiety for many, although there are some who just blossom in such situations. If you’re one of the former, though, don’t panic. With decent preparation and practice, you too can successfully master your viva.   Firstly, though: what exactly is […]


Kanban: a term heard time and again in the management sector. This method is gaining momentum in a growing number of industries.  What exactly is Kanban? In which areas can it be used and what are its advantages? How is Kanban implemented? Here are the answers: What is Kanban and where does it come from? […]


How do you design good PowerPoint slides? In other words: How do you create outstanding presentations that are professional and convincing. Here are four ideas on how to do just that.       1. Become a designer yourself – with practice, experience and talent. No one was born a PowerPoint expert. It takes a […]

Work is in a state of flux. Along with new technical challenges, businesses are also looking to respond properly to social change. Management needs to find a way to adopt social principles and responsibilities into their leadership style. Rigid, top-down hierarchies have long been discredited. Leading by setting a good example gets far better results. […]


When giving a presentation, you sometimes get asked a question that doesn’t relate to the slide on show, only to find that your audience is distracted by that slide and you lose their full attention. Or perhaps you want to go off topic for a moment, to moderate a discussion or include spur-of-the-moment thoughts.   […]


To sell successfully, you need to be a good storyteller. The art of storytelling, i.e. telling a story about a product, is actually one of the most powerful sales strategies. It’ s much more convincing when you tell your listener how you helped someone else with similar challenges, rather than just saying you can help. […]


Maybe you’ve been in this situation: A colleague is giving a presentation. While he’s talking, you’re shown a huge number of slides; the information literally flies past you. While you’re still thinking about the third slide, he’s already moved on to slide seventeen. Or vice versa: A 60-minute presentation is supported by a few short […]