The Latest Trend: Vertical Videos in Presentations
Vertical videos in presentations used to be considered unprofessional and a faux pas. These videos don’t fit traditional screens and end up suffering from degraded quality and unattractive black bars on the sides. But smartphones and social media apps, such as Snapchat and Instagram, have changed the game. Vertical videos are right on-trend.
Companies looking to cultivate a modern brand image and/or appeal to young target groups should take a longer look at vertical videos.
Advantages of Vertical Videos
Thanks to smartphones, vertical videos are becoming a standard media format. By using these videos, a company shows its willingness to accommodate consumers who always have their smartphone within reach. Popular social media tools, such as the Story, can also help a company reach a larger base and effectively communicate its message.
Vertical videos are incredibly accessible. They can be watched anywhere — whether you’re on the go or relaxing on your sofa.
Many new technical possibilities, such as geotagging and AR, can be more easily integrated into vertical videos than into horizontal videos. One reason for this is that the same user groups that use these technologies are also more familiar with vertical videos.
Although we pointed out the problems of using vertical videos with horizontal screens with the right slide structure, they can be used effectively in classic, horizontal PowerPoint presentations. Instead of using a whole slide for just one video, a vertical video can be shown on one side of the slide and pertinent text on the other. This allows you to avoid unattractive black bars and present even more information.
Think About Your Target Group
Before you completely jump on the vertical video bandwagon, here’s something to think about: Not everyone is as familiar and comfortable with vertical videos as the smartphone generation. Companies and presenters alike need to take a close look at their target group in order to create a successful media strategy.
If you want to read more about Vertical Videos, we recommend the CreativeMarket blog article.