April 15, 2014

Vision and Storytelling: How to Use Mood Boards for Presentations

Remember when you made collages as a child? I distinctly remember being proud of cutting small pictures of pop stars from magazines. Then I glued them on billboards and attached them on the wall over my bed. It was never “just” a poster. The collage reflected more: zeitgeist, love for music, and even personality.

This is the principle of mood boards, helpful presentation tools used in the design and communication industry. They are perfect for brainstorming. This is why you can also use mood boards to create presentations as well.

These boards are potpourris of things we like. Thoughts, ideas, wishes, aims, visions – you can place them on a mood board. And the best thing is: images impress us much more than words could ever do.

Just take advantage of the power of images before and while presenting.

Before the Presentation

Think of storytelling. We all love stories. They captivate, provoke, amuse, make us think or let us marvel. No matter what impact a story has:  It definitely attracts our attention. And that is precisely what you want for your speech.

We already wrote an article about the importance of storytelling. Everyone can simply list facts, but this presentation will be admittedly pretty boring. Just do it differently!

To get the research and the designing of your story started you can use a mood board as support. Collect everything you can find on the internet, in magazines, newspapers, or (text-) books that you like. Organize your personal collage on a cardboard like you collected clips in your childhood or digitally design your board on your computer or tablet.

It is important that you can easily access your board to pin new images and find inspiration.

You will soon notice: A concept for storytelling will step by step arise as a result of sorting the collected images and graphics. Just look at your collage. Maybe it’s only one picture that fascinates you the most. Is there a story behind it? How can it be combined with your presentation? Match things that are not meant to mate. Often, you will intuitively find the solution.

During the Presentation

Generally one graphic per slide is enough to illustrate facts. But if you know the basic rules you can also break them sometimes if necessary.

Our advice: Already create a mood board on a PowerPoint slide during the preparation of your speech. Just place your images and graphics on it as part of your presentation. In doing so, you can share thoughts with your audience at a glance and even display complex relations.

But don’t exaggerate. Avoid overly crowded slides. Guide your audience. Ask questions, involve. This way, you will leave a lasting impression.


Featured image 1: © Serg Nvns – Fotolia.com

Article image 2: PresentationLoad

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